Carter Hubbard

creative catalizer

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Floraffiti began 5 years ago as a result of a solution to a design challenge when positioning large scaled installation, "Playing It Safe", in a brightly lit venue. A shadow of a word could not be cast onto the floor of the space as intended.   Next best idea... dirt was hauled into the space and the first Floraffiti word was planted.


The Floraffiti workshop participants created group and solo spoken word poetry, practicing and learning to perform their pieces for a public audience. Each person planted a selected word from their piece and performed around it when it was in full bloom, during the 2nd Friday ArtWalk in April, 2017.

Floraffiti is a public art placemaking, community engagement project that took place in Chapel Hill and Carrboro for their 2nd Friday ArtWalk in April 2017 Large scaled words were seeded in mulched areas around the two towns in prominent areas growing from March through June 2017. Founder of Floraffiti, artist, and event coordinator, Carter Hubbard, partnered with a local spoken word poet holding workshops with teens with the area's home schoolers, Orange County Public Schools, Boomerang Youth Inc, and with the adults of the North Carolina Art Therapy Institute's Arts and Peer Support Group. 

Including the spoken word poetry workshop words, all of the words discovered throughout the two towns have come from community input, cultural aspects important to the community, a reflection of the times, the relationship of the physical surroundings to the planted words,  and response to existing words planted in the past.

The map below shows all the areas where Floraffiti grew. The green zones show where the solo and group performances took place around specific words that came from the poetry created by teen and adult Floraffiti workshop participants.

All work © 1993-2017 Carter Hubbard.